About Us

Why we built this: Between us, we have spent years in commercial roles selling across Europe — first in multinational B2B sales, then working directly with e-commerce brands on payment solutions at one of world's largest payments providers. That work put us in hundreds of conversations with founders and operators every year dealing with the same problems nobody was writing about in English.

VAT OSS registration across multiple markets. Checkout abandonment in Germany because SEPA wasn't offered. Returns compliance after EU consumer protection law changed. Consent flows that were technically compliant but commercially catastrophic. Whether you are building a brand in Europe, expanding a US business into European markets, or a UK operator navigating post-Brexit complexity — this newsletter is for you.

The European Operator publishes every Tuesday. Four sections, five minutes, no noise.