All Issues | The European Operator

The EU's €200 Million Temu Fine: The Signal for Everyone Else

Sep 8, 2026

The EU's second-ever Digital Services Act fine landed on Temu, for failing to control illegal products on its platform. The number is dramatic, but the real story is what it tells every marketplace and seller about where enforcement is heading.

Every EU Product Page Needs a New Notice by 27 September

Sep 1, 2026

A new EU rule requires every B2C seller to display a standardized legal-guarantee notice, fixed wording, fixed design, on product pages or at checkout. It applies to non-EU sellers too, there's no size exemption, and the deadline is weeks away.

How Getting Paid in Europe Just Changed, and the One Thing to Check

Aug 25, 2026

Instant euro payments are now the standard across the eurozone, and every bank transfer now runs a name-versus-IBAN check before it goes through. Here's what changed, and why the name on your business account suddenly matters more than it used to.

The EU's New Packaging Rule Could Get Your Listings Pulled, and It Just Took Effect

Aug 18, 2026

The EU's Packaging Regulation became applicable on 12 August. For non-EU sellers, it can require a local representative in every country you ship to, and marketplaces must check your registration before you can sell. Here's what's certain, and what's still in flux.

The Checkout Button That Decides Whether You Sell in Europe

Aug 11, 2026

The single biggest, most avoidable reason non-EU stores lose European sales isn't price or shipping. It's showing up at checkout without the payment method the local shopper actually uses. Here's the country-by-country map, and a major shift now underway.

The EU Rule That Can Get You Suspended From a Marketplace Overnight

Aug 4, 2026

Under the Digital Services Act, marketplaces must verify every seller's identity, and suspend anyone whose details don't check out. It's in force now, it applies to non-EU sellers, and inconsistent information is enough to trigger it.

If Your Store Uses an AI Chatbot, the EU Now Requires You to Say So

Jul 28, 2026

The EU AI Act's transparency rules became enforceable on 2 August. They apply to chatbots and AI-generated content, they reach non-EU sellers, and most stores affected don't yet know it. Here's what actually changed.

One Company, 27 Countries: The EU's Boldest Attempt to Fix Cross-Border Expansion

Jul 21, 2026

The EU wants you to register a single company in 48 hours, for under €100, that operates across all 27 member states. It's not law yet, but it's moving fast, and if you sell across Europe, it's worth understanding now.

Shein and Temu Grew 57% in Germany in a Single Year. Here's Where That Growth Is Actually Coming From

Jul 14, 2026

New retail federation data shows Chinese marketplaces now account for 5% of German ecommerce, over 10% in Austria, and are still climbing in Switzerland. The growth isn't coming from new buyers. It's coming from something more specific.

Your Ads Cost More and Convert Less: The 2026 Squeeze

Jul 7, 2026

European ecommerce advertisers paid 15% more per click this year while return on ad spend fell more than 40%. Here is what the data actually shows, why it is happening, and what it means for how you spend.

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