All Issues | The European Operator

If Your Store Uses an AI Chatbot, the EU Now Requires You to Say So

Jul 28, 2026

The EU AI Act's transparency rules became enforceable on 2 August. They apply to chatbots and AI-generated content, they reach non-EU sellers, and most stores affected don't yet know it. Here's what actually changed.

One Company, 27 Countries: The EU's Boldest Attempt to Fix Cross-Border Expansion

Jul 21, 2026

The EU wants you to register a single company in 48 hours, for under €100, that operates across all 27 member states. It's not law yet, but it's moving fast, and if you sell across Europe, it's worth understanding now.

Shein and Temu Grew 57% in Germany in a Single Year. Here's Where That Growth Is Actually Coming From

Jul 14, 2026

New retail federation data shows Chinese marketplaces now account for 5% of German ecommerce, over 10% in Austria, and are still climbing in Switzerland. The growth isn't coming from new buyers. It's coming from something more specific.

Your Ads Cost More and Convert Less: The 2026 Squeeze

Jul 7, 2026

European ecommerce advertisers paid 15% more per click this year while return on ad spend fell more than 40%. Here is what the data actually shows, why it is happening, and what it means for how you spend.

When the Rule Breaks the Carrier: DHL Just Suspended EU Shipments

Jun 30, 2026

The EU's new customs duty doesn't take effect until July 1. One of the world's largest carriers has already pulled a shipping service over it, a week early. Here is what happened, why it happened, and what it tells you about whether your own carrier is actually ready.

The €150 Loophole Closes: What July 1 Actually Costs You

Jun 23, 2026

The exemption that let small parcels enter the EU duty free for over a decade ends in eight days. Here is exactly how the new charge is calculated, why it is not what most sellers assume, and what is already happening at the national level on top of it.

After June 19: What Actually Happens Next

Jun 16, 2026

The EU withdrawal button deadline arrives on Friday. Most stores are not ready. Here is what enforcement looks like, which platforms have solutions, and what to do if you receive a cease-and-desist letter.

The EU Withdrawal Button: 15 Days to Comply

Jun 9, 2026

Welcome to the first issue of The European Operator.We are Andrea and Valentin. Between us we have spent years inside EU payments and e-commerce, selling payment solutions at one of the world's largest payment providers and working across multinational sales roles throughout Europe. We have sat in hundreds of conversations with founders and operators dealing with the same problems: VAT complexity, checkout abandonment by country, GDPR obligations, cross-border logistics costs, and local payment method requirements that vary completely from market to market. Whether you are building a brand in Europe, expanding a US business into European markets, or a UK operator navigating post-Brexit complexity, this newsletter is for you. We built it because the intelligence anyone needs to sell successfully in European markets does not exist anywhere in English. Starting today, it does. Every Tuesday. Free.

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